What's the Channel99 Pixel for PR?
The Channel99 Pixel for PT is a small view web beacon or pixel, incorporated into your PR releases to identify which companies are viewing and eventually visiting your site via our view through technology. Once you publish a Pixel within the Channel99 Platform you will work with your PR source/agency to incorperate the 1x1 pixel into the content of the release.
Creating A Channel99 Pixel
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Access the Pixel Screen in the Channel99 Platform
- Navigate to the Pixel Screen by clicking "Pixel" in the left navigation bar.
- Select "Create Pixel" located at the top left of the screen or use the link here
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Configure the Pixel:
- Name the pixel. This should be a user friendly name like, "PR Pixel...".
- Choose the Channel, selecting "PR" from the dropdown menu.
- Select a Vendor. If your vendor isn't listed, choose "PR".
- Pick an Audience from the dropdown menu. This sets your default audience for measurement (modifiable later, but required for initial setup).
- Copy the Pixel Code: After configuration, ensure to copy the generated pixel code. If you lose this code you can still go into the Pixel overview page and click the edit icon to view and copy the code again.
- Click "Publish"
How do I setup my Channel99 Pixel with a PR Vendor or Agency?
Each PR Vendor or Agency is different in the way they setup tracking beacons/pixels but all will need to place the 1x1 pixel code within the content of the release for tracking. If your agency has questions about this pixel please see the Pixel FAQ HERE.
To access all your pixel reporting go to your Pixel Overview page and start finding insights.
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