Channel99 Pixel for Demandbase

What is the Channel99 Pixel for Demandbase?

The Channel99 Pixel for Demandbase is a small web beacon or pixel, incorporated into your display advertising to assess the effectiveness and efficiency of your campaigns more accurately.

Create A Channel99 Pixel

1. Access the Pixel Screen in the Channel99 Platform
   • Navigate to the Pixel Screen by clicking "Pixel" in the left navigation bar.
   • Select "Create Pixel" located at the top left of the screen or use this link
2. Configure the Pixel:
   • Name the pixel.
   • Choose the Channel, selecting "Display" from the dropdown menu.
   • Select a Vendor. If your vendor isn't listed, choose "Demandbase".
   • Pick an Audience from the dropdown menu. This sets your default audience for measurement (modifiable later, but required for initial setup).
3. Copy the Pixel Code: After configuration, ensure to copy the generated pixel code.
4. Publish - Remember to Publish your code for the pixel to function correctly. 

How Do I Setup my Channel99 Pixel with Demandbase? 

1. Setup your Demandbase Campaign following the instructions here. Do not launch the campaign yet. 

    

2. Contact your Demandbase Customer Success Manager (CSM) and Account Manager, requesting them to attach your tracking pixel to the campaign before it goes live.  It's possible to launch the campaign before the pixel is added but it's preferable to have the Demandbase team confirm pixel inclusion and manage the launch.