It's not always easy to commit metric and attribute definitions to memory so to help you out we have created definitions of common nomenclature you will see throughout the Channel99 Platform.
| Item | Definition |
Other Companies |
Other companies are companies found which are outside of your TAM or the audience you have selected on the page you are viewing. Although they are recognized companies, they might not be the companies you prefer to target. |
Visits |
Visits are single website hit which can contain many page views from a single user within a 30 minute timeframe. If a user visits your homepage and many other pages within that 30 minute window, this still constitutes a single visit. Only when the user leaves the site and returns after 30 minutes has expired will they be seen as another visit. |
View-Through Visits |
A View-Through Visit occurs when a user views an ad, offsite page or piece of content but does not click directly through that ad or content. The user then visits your site through a different source/vendor within a short timeframe. The direct click through source will receive a visit but the ad/content viewed before the visit which was not clicked on will receive a View-Through Visit. If multiple ads/content is viewed previous to the visit all will receive a View-Through Visit. This replies on the specific use of the Channel99 Pixel or View-Through enabled integration. |
TAM |
An event originating from a user which is within your definite Total Addressable Market (TAM). TAM This is defined within each C99 Instance in the Settings section. TAM is light Green within charts throughout the platform |
Pipeline Influence (Vendors/Campaigns) |
Pipeline is any opportunity which fulfills the follow criteria.
Custom Opportunity Reporting When using a Custom Opportunity Report 100% of the pipeline value influence is given to each vendor or campaign with at least one visit during the date range chosen. Custom Opportunity Reporting is available on the "Your Company" page.
Default Opportunity Logic is as follows. 1. Visits - Has a visit within the C99 platform at least 90 days or custom set number of days before the open date, This is customizable within the "Your Company" page.
2. Net New - There are no other Closed Won opportunities from the same company within the previous 548 days (18 mo.). This logic is removed if a custom report is being used.
3. Open Date - The Open Date is within the timeframe the user has selected. Upper left corner selector. |
Pipeline Influence (Attribution) |
Pipeline influence is given to any vendor or campaign with at least one visit or event throughout the influence window until the creation of the opportunity. The data selector on this page takes into account Create data and Close date but replies on the opportunity influence window for all visits or events so visits/events could be reflected from outside the date selected on the page. |
Closed Won Influence (Attribution) |
Closed Won influence is given to any vendor or campaign with at least one visit or event throughout the influence window until the Close date of the opportunity. The data selector on this page takes into account Create data and Close date but replies on the opportunity influence window for all visits or events so visits/events could be reflected from outside the date selected on the page. |
Pipeline Influence (Pixel) |
Pipeline Influenced includes opportunities opened within the opportunity influence window with at least one visit or view through visit. |
Closed Won Influence (Vendors/Campaigns) |
Closed Won are opportunities that fulfill the following criteria. Custom Opportunity Reporting When using a Custom Opportunity Report, 100% of the opportunity value influence is given to each vendor or campaign with at least one visit during the date range chosen. Custom Opportunity Reporting is available on the "Your Company" page.
1. Visit- Has a event/visit within the C99 platform at least 90 days before the open date. 2. Net New - There are no other Closed Won opportunities from the same company within the previous 548 days (18 mo.). This logic is removed if a custom report is being used. 3. Close Date - The Close Date is within the timeframe the user has selected. Upper left corner selector. 5. Closed/Won - The Opportunities has been closed and is marked as won in SFDC via the "is_closed" and "is_won" fields. |
Closed Won Influence (Pixel) |
Closed Won Influence includes opportunities closed/won within dates selected with at least one visit or view through visit. This is an expanded form from the Vendors and Campaign Pages which uses click through visits only. |
Reached Companies |
Number of Companies within an audience which received at least one impression. The viewer does not have to visit the site to be "Reached" they only must view the content within the timeframe you have selected. |
Engaged Companies (Pixel) |
Engaged companies are a count of companies which had at least one visit within the timeframe selected. Engaged companies within the Pixel section expands upon direct click through visits to include companies which have view through as well. |
Engaged Companies |
Engaged companies are a count of companies which had at least one visit within the timeframe selected. |
Efficiency (Pixel) |
Number of impressions to an audience (TAM or Custom Audience) compared to the ALL impressions from the Pixel. Expressed as a percentage to show how well the vendor is serving impressions to the correct companies. |
Impressions (Vendor) |
Vendor impressions are reported directly from the Vendor Integration and does not reflect the impressions from the Channel99 Pixel. This should directly match what is viewed within your Vendors' platform and is found on the Vendors and Campaigns screens within Channel99. |
Company Name |
Company Name is pulled from the C99 database and is the most relevant name which is matched to the recognized domain. This can differ from the Account Name in CRM platforms. |
Opportunity Name |
The Opportunity Name pulled from the opportunity object in Salesforce and will correlate with what you see on the Salesforce account page. |
Opportunity Amount |
The numerical dollar value pulled from CRM opportunities matched to companies within the Audience. This can be shown as a aggregate on some pages or as a value on a single opportunity. |
BOT |
Recognized non-human traffic via the user agent or recognized BOT IP. This databased is maintained by the Interactive Advertising Bureau and other data partners which represent the gold standard for Bot detection. Often elevated bot traffic can originate form newly launched ads due to automated creative validators and indexing sites. This can sometimes also elevate due to in house security software actively crawling your site. |
Unknown Traffic |
Visits or impressions originating from unknown IPs, primarily mobile and IPS traffic which has not been reallocated to company owned IP as many of C99s data providers validate home IPs as company IPs through proprietary mechanisms. |
Industry |
Standardized categorization of company industries based on NAICS code. |
Vendor |
A business which provides a good or service which will result in a digital event. Vendors are used to segment metrics within the platform and many times will be associated with multiple campaigns if the vendor has been integrated with Channel99. These integrations can be viewed on our integrations page. |
Channel |
A categorization grouping of Vendors which use similar mediums/technology to drive traffic/events. Current Channels: |
Visit Efficiency |
Visit efficiency a measure of how well each channel/vendor or campaign uses resources to attract the intended audience. The default efficiency is found by dividing TAM visits by All visits (minus "Unknown" visits) from each vendor or campaign. This can be calculated using a selected Audience instead of your TAM if you have placed an audience on the screen for analysis. |
$ Per Visit |
Total spend of a Vendor or Channel divided by the total number of visits. Spend is input though the Vendor Spend page within the Platform Setting and is provided by a Platform Admin. |
$/TAM |
Total spend of a Vendor or Channel divided by the total number of TAM visits only. Spend is input though the Vendor Spend page within the Platform Setting and is provided by a Platform Admin. |
Pixel Name |
The Name given to each Pixel by the Platform User whom created the pixel. This can be edited long with the audience for the pixel at anytime. |
Status (Pixel) |
Pixel Status is specifically found in the Pixel Overview screen and indicates the possible states of a each Pixel, Paused or Active. Paused - Impressions are still being recorded but are not being analyzed for reporting and does not count against customer allocations Active - Impressions are being recorded and analyzed. All impression reporting is available within reporting for active Pixels. |
Updated On (Pixel) |
Last date the Pixel was saves with new information such as the Pixel Name, Audience or Description. Updated On will be the date the Pixel was created for new Pixels. |
Impressions (Pixel) |
# of events the C99 Pixel recorded and analyzed. This is available within the Pixel section of the Channel99 platform and only counts impressions where the Pixel code has been placed. This differs from he Impressions on the Vendors or Campaign page which gathers impression information directly from the Vendor Integration |
Recommended Monthly Allocation |
Average monthly volume of Pixel Impressions recommended for future months. This takes into account the previous months volume increases and estimated the next months Pixel volume needs. |
Projected Usage |
Pixel Impressions recommended for the future month. This takes into account the previous months volume increases and estimated the next months Pixel volume needs. |
Pixel Usage |
Current total Pixel Impressions Analyzed in the trailing 6 months. |
Audience Name |
Name provided by the C99 Platform User whom created the Audience. The audience name will appear when an audience is chosen to add to charts and is indicated in Dark Aqua. |
Companies (Metric) |
# of Companies by Unique name |
Source (Audiences) |
Source indicates which data source was used to create the audience. CRM via a Salesforce Report or CSV/File via a copy and paste or CSV/Excel upload. |
Status (Audiences) |
Audience Status is an indicator notifying if the audience has been completed and is ready to use or if the audience is still processing. |
Fit Score |
The Fit score measures how well each vendor or campaign is at being able to impact 5 primary metrics within the C99 Platform. Visits, Engaged Companies, Cost/Visit, Return on Spend to Pipeline, # of Opportunities Influenced. All of these metrics are evenly weighted for scoring between 1-100.
Visits - Calculated by Total Audience visits divided by specific vendor audience visits. Engaged Accounts - # of Engaged accounts as a percentage of audience size. $/Visit - Percentage Rank of cost per visits from each vendor within the audience. %Opportunities - Vendor influenced opportunities within the audience divided by total opportunities from the audience. $/Pipeline Influenced - Percentage rank of return on spend to pipeline influenced within the audience.
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Leads |
Channel99 provides lead metrics which can be customized in the Your Company Settings section to property adjust the lead status/type you would like to track. Leads will be shown cumulatively on the vendors page and more granularly (company level) on the opportunity pipeline/closed won pages. Leads are not given attribution to a specific vendor as that data may not be provided via the Salesforce connection. |
First Touch Pipeline |
The first vendor/campaign which was interacted with (Visit or Non-digital event) from the beginning of the influence window to the opportunity create date.
Note: Attribution screens are filtered by Opportunity Create and Close dates while Vendors/Campaign pages use Visit/Event dates which will vary pipeline metrics. |
Last Touch Pipeline |
The vendor/campaign with the previous interaction to the create date of the opportunity. This will receive 100% of the attribution for pipeline unless there is an exact date/time tie in which case it will be split between the vendors/campaigns.
Note: Attribution screens are filtered by Opportunity Create and Close dates while Vendors/Campaign pages use Visit/Event dates which will vary pipeline metrics. |
Linear Pipeline |
Linear pipeline accounts for all interactions within the influence window until the opportunity creation date and divides the pipeline value equally to each interaction.
Note: Attribution screens are filtered by Opportunity Create and Close dates while Vendors/Campaign pages use Visit/Event dates which will vary pipeline metrics. |
First Touch Closed Won |
The first vendor/campaign which was interacted with (Visit or Non-digital event) from the beginning of the influence window to the opportunity close date
Note: Attribution screens are filtered by Opportunity Create and Close dates while Vendors/Campaign pages use Visit/Event dates which will vary pipeline metrics. |
Linear Closed Won |
Linear pipeline accounts for all interactions within the influence window through the opportunity close date and divides the pipeline value equally to each interaction.
Note: Attribution screens are filtered by Opportunity Create and Close dates while Vendors/Campaign pages use Visit/Event dates which will vary pipeline metrics. |
Pipeline Opportunities (Attribution/Opportunities pages) |
Opportunities with a create date within the dates selected. This will include all opps created during the timeline regardless of being closed won, closed lost or still open. |
Closed Won Opportunities(Attribution/Opportunities pages) |
Won Opportunities with a close date within the dates selected. |
Avg. Deal Cycle Length |
Total days from the first interaction to closed won date. This includes the influence window so is usually longer than the opportunity open to close timeline. |
Opps to Closed Won |
Ratio of opportunities created to opportunities closed won within the selected date range. |
Win Rate |
% of Closed Won Opportunities compared to all closed opportunities. |
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