It's not always easy to commit metric and attribute definitions to memory so to help you out we have created definitions of common nomenclature you will see throughout the Channel99 Platform.
| Item | Definition |
Other Companies |
Other companies are companies found which are outside of your TAM or the audience you have selected on the page you are viewing. Although they are recognized companies, they might not be the companies you prefer to target. |
Visits |
Visits are single website hit which can contain many page views from a single user within a 30 minute timeframe. If a user visits your homepage and many other pages within that 30 minute window, this still constitutes a single visit. Only when the user leaves the site and returns after 30 minutes has expired will they be seen as another visit. |
TAM |
An event originating from a user which is within your definite Total Addressable Market (TAM). TAM This is defined within each C99 Instance in the Settings section. TAM is light Green within charts throughout the platform |
Pipeline Influence |
Pipeline is any opportunity which fulfills the follow criteria. Note: This definition does not apply when using custom opportunity reporting. Custom opportunity reporting uses the filters your admin applies to the opportunity report provided in the Settings section of the C99 platform. Only opportunities contained in that report will be used within the Channel99 platform. Closed won in custom opportunity reporting is determined by the "is_won" and "is_closed" fields within salesforce.
Default Opportunity Logic is as follows.
1. Visits - Has a visit within the C99 platform at least 90 days or custom set number of days before the open date, This is customizable within the "Your Company" page.
2. Net New - There are no other Closed Won opportunities from the same company within the previous 548 days (18 mo.). This logic is removed if a custom report is being used.
3. Open Date - The Open Date is within the timeframe the user has selected. Upper left corner selector. |
Closed Won Influence |
Closed Won are opportunities that fulfill the following criteria. Note this does not apply when using custom opportunity reporting which follows the custom filters within the Salesforce report provided to the C99 platform by a customer admin in our Settings Page. Determining closed won opportunities is determined when the Salesforce fields "is_won" and "is_closed" are both "true".
1. Visit- Has a event/visit within the C99 platform at least 90 days before the open date (Visit or Impression). 2. Net New - There are no other Closed Won opportunities from the same company within the previous 548 days (18 mo.). This logic is removed if a custom report is being used. 3. Close Date - The Close Date is within the timeframe the user has selected. Upper left corner selector. 5. Closed/Won - The Opportunities has been closed and is marked as won in SFDC via the "is_closed" and "is_won" fields. |
Reach |
# of Companies within an audience which received an impression from a piece of advertising creative or other content where the C99 pixel has been applied. The viewer does not have to visit the site to be "Reached" they only must view the content within the timeframe you have selected. |
Engaged Companies |
Engaged or Engaged Companies means a user from a specific company Visited the website where the C99 tag had been deployed. |
Targeting Efficiency |
Number of impressions to an audience (TAM or Custom Audience) compared to the ALL impressions from that Pixel. Expressed as a percentage. |
Impression |
An event from the pixel which occurs anywhere the pixel code has been placed and loaded. Usually within emails, ads or webpage views. |
Company Name |
Company Name is pulled from the C99 database and is the most relevant name which is matched to the recognized domain. This can differ from the Account Name in CRM platforms. |
Opportunity Name |
The Opportunity Name pulled from the opportunity object in Salesforce and will correlate with what you see on the Salesforce account page. |
Opportunity Amount |
The numerical dollar value pulled from CRM opportunities matched to companies within the Audience. This can be shown as a aggregate on some pages or as a value on a single opportunity. |
BOT |
Recognized non-human traffic via the user agent or recognized BOT IP. This databased is maintained by the Interactive Advertising Bureau and other data partners which represent the gold standard for Bot detection. Often elevated bot traffic can originate form newly launched ads due to automated creative validators and indexing sites. This can sometimes also elevate due to in house security software actively crawling your site. |
Industry |
Standardized categorization of company industries based on NAICS code. |
Vendor |
A business which provides a good or service which will result in a digital event. Vendors are used to segment metrics within the platform and many times will be associated with multiple campaigns if the vendor has been integrated with Channel99. These integrations can be viewed on our integrations page. |
Channel |
A categorization grouping of Vendors which use similar mediums/technology to drive traffic/events. Current Channels: |
Visit Efficiency |
Visit efficiency a measure of how well each channel/vendor or campaign uses resources to attract the intended audience. The default efficiency is found by dividing TAM visits by All visits (minus "Unknown" visits) from each vendor or campaign. This can be calculated using a selected Audience instead of your TAM if you have placed an audience on the screen for analysis. |
$ Per Visit |
Total spend of a Vendor or Channel divided by the total number of visits. Spend is input though the Vendor Spend page within the Platform Setting and is provided by a Platform Admin. |
$/TAM |
Total spend of a Vendor or Channel divided by the total number of TAM visits only. Spend is input though the Vendor Spend page within the Platform Setting and is provided by a Platform Admin. |
Pixel Name |
The Name given to each Pixel by the Platform User whom created the pixel. This can be edited long with the audience for the pixel at anytime. |
Status (Pixel) |
Pixel Status is specifically found in the Pixel Overview screen and indicates the possible states of a each Pixel, Paused or Active. Paused - Impressions are still being recorded but are not being analyzed for reporting and does not count against customer allocations Active - Impressions are being recorded and analyzed. All impression reporting is available within reporting for active Pixels. |
Updated On (Pixel) |
Last date the Pixel was saves with new information such as the Pixel Name, Audience or Description. Updated On will be the date the Pixel was created for new Pixels. |
Impressions Served |
# of events the C99 Pixel recorded and analyzed from each Pixel. |
Recommended Monthly Allocation |
Average monthly volume of Pixel Impressions recommended for future months. This takes into account the previous months volume increases and estimated the next months Pixel volume needs. |
Projected Usage |
Pixel Impressions recommended for the future month. This takes into account the previous months volume increases and estimated the next months Pixel volume needs. |
Pixel Usage |
Current total Pixel Impressions Analyzed in the trailing 6 months. |
Audience Name |
Name provided by the C99 Platform User whom created the Audience. The audience name will appear when an audience is chosen to add to charts and is indicated in Dark Aqua. |
Companies (Metric) |
# of Companies by Unique name |
Source (Audiences) |
Source indicates which data source was used to create the audience. CRM via a Salesforce Report or CSV/File via a copy and paste or CSV/Excel upload. |
Status (Audiences) |
Audience Status is an indicator notifying if the audience has been completed and is ready to use or if the audience is still processing. |
Fit Score |
The Fit score measures how well each vendor or campaign is at being able to impact 5 primary metrics within the C99 Platform. Visits, Engaged Companies, Cost/Visit, Return on Spend to Pipeline, # of Opportunities Influenced. All of these metrics are evenly weighted for scoring between 1-100.
Visits - Calculated by Total Audience visits divided by specific vendor audience visits. Engaged Accounts - # of Engaged accounts as a percentage of audience size. $/Visit - Percentage Rank of cost per visits from each vendor within the audience. %Opportunities - Vendor influenced opportunities within the audience divided by total opportunities from the audience. $/Pipeline Influenced - Percentage rank of return on spend to pipeline influenced within the audience.
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