Getting Started With LinkedIn

Channel99 Tracking Tag

The first step is setting up the Channel99 tag on your website, This is outlined in this article but in short, use the Channel99 tag to place on all of your website pages through a Tag manager link Google Tag Manager or place it directly into your website header template manually.

• Non-GTM Instructions:
• Google Tag Manager Instructions:

Integrate Channel99 and LinkedIn through OAuth

The OAuth connection is a secure connection which will allow Channel99 to import and measure impressions, clicks, spend, engagement level and allows the calculation of metrics like, View-Through Visits, Direct Visit Reallocation, Opportunity Influence, Lead Influence, ROI , Companies Reached and Companies Engaged.  

• Integration Steps

Create Measurement Audiences 

Audience can be created in 4 ways, CSV upload, a CRM Account Report, Rule Based Audience or by importing an audience from LinkedIn (Coming soon). Audiences are used to narrow/filter your measurement views to enhance reporting for the target companies you care the most about. 

Measure 

This data is available on 4 primary levels all providing expanding granularity to your marketing metrics; Vendor/Campaign, Company and Opportunity granularity metrics.

• Vendor/Campaign Level Reporting: Highlighting the aggregated overview of all major metrics from multiple vendors to compare performance side by side. Campaign Reporting is automated to no complicated UTM rules need to be setup up for accurate reporting. 

  • 

     

• Opportunity Level Reporting: All opportunities with pipeline generated or closed with influence from LinkedIn is available within the Opportunities section of Channel99 which can also be navigated to via Vendor page pipeline links or through our AI Assistance. We offer further granularity through an individual company and opportunity view. 

  • 

• Company Level Reporting with Opportunity Details: Get a holistic overview of all company interactions with all vendors including Visits, impressions and offline interactions along with pipeline attribution metrics

• 

Activate and Optimize

After analyzing the best campaigns and which audiences get the most traction with an optimized media mix, Activate the audience within LinkedIn to create a target audience in LinkedIn Campaigns to launch ABM campaigns against.