Campaign Targeting Efficiency with Fit Score and AI

Purpose:

Rank and compare your campaigns for the best audience fit to make data-driven investment decisions.

Step 1: Ensure Vendor Integration

• Log into the Channel99 platform.
• Navigate to the Campaigns section in the main navigation menu.
• If you don’t see any campaigns, check your vendor integrations:
• Go to Settings > Integrations.
• View your connected advertising vendors.
• Connect any missing vendors as needed.

Step 2: Apply the Audience You Want to Measure

• Go to the Campaigns page.
• Add the audience you want to measure your campaigns against.
• If you need a new audience, follow the audience creation training and add your new audience before continuing.

Step 3: Interpret Fit Scoring Results

• After selecting the audience, calculate the Fit Score.
• Weighted scoring will appear in the table below the raw campaign metrics.
• Each campaign will receive a score between 1 and 100.
• Campaigns will automatically sort by the highest score.

Wrap Up: Use these insights to optimize your campaigns using Channel99 Fit Scoring and AI recommendations.