Channel99 built the Google Ads Audience Sharing and Metrics connector to provide the most up-to-date vendor influence data with minimal manual work from you. Once the connection is made, total spend, impressions, and clicks from your Google Ads account will automatically import into the Channel99 platform for display on the Vendors page and elsewhere.
You’ll also be able to share audiences with Google Ads to target contacts associated with companies in your Channel99 audiences, as long as they meet the minimum size criteria.
Why is it important to connect Channel99 to Google Ads?
All Channel99 connections are designed to save you time by:
- Centralizing key performance metrics from multiple vendors in one place
- Enabling shared targeting audiences so you can put the right messages in front of the right users
This gives you a clear view of each vendor’s efficiency from impression through closed-won business.
How do I connect Google to Channel99?
The integration process is very easy and is done in 3 steps.
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Login to Channel99 and to go Settings -> Integrations and Choose "Google Ads"
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Click "+ Google Ads Account", this will take you to Google to sign-in and select the Account you would like to link. If you only have one Google Ads account you will not have to select anything and will be returned to the integration page.
- You are now connected, within 3 hours you will see Spend, Click and Impressions within the Vendors page so you can start reporting.
- Will also be able to navigate into "Vendor Spend" within "Settings" and view the automated vendor spend data, this will be indicated by a grayed out row and a lock icon in the vendor name.
Audience Sharing
On the Audience page, you’ll see an option to push any audience that meets the minimum contact threshold to Google Ads for use in your advertising campaigns. The current threshold is 300 contacts originating from your CRM contact records.
If the accounts within the audience don’t have contact records with valid email addresses in your CRM, the audience can’t be shared and the minimums won’t be met.
Channel99 Audience Activation (Google)
Channel99’s audience activation with Google uses the Google Ads Customer Match API to create and manage customer match audiences.
Using Google’s Customer Match workflow, Channel99 securely uploads customer match lists for audience targeting and campaign activation across Google inventory. Audience data is processed via the Google Ads API in accordance with Google’s Customer Match requirements.
Audience data is automatically refreshed every 24 hours, ensuring Google campaigns stay aligned with the most recent eligible Channel99 audience data.
Google API reference:
https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started
For a quick review of Audience Activation, check out this short training.
The connection will keep your Spend, Impressions and Click metrics up to date by syncing every 6 hours while updating audiences every 24 hours.
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