StackAdapt with Channel99

The StackAdapt integration with Channel99 enables automated performance tracking, consistent attribution, and seamless audience activation.

Performance Data Sync

Channel99 automatically imports campaign-level performance data from StackAdapt on a daily basis.

Imported metrics include:

• Campaign ID
• Campaign Name
• Date
• Impressions
• Clicks
• Spend

This ensures reporting is always up to date with no manual data entry required.

Integration Setup

To connect StackAdapt:

• Navigate to Integrations in Channel99
• Select StackAdapt
• Enter your Client ID and API Token (provided by StackAdapt support)

Once saved your StackAdapt data will start appearing within Vendors and Campaigns pages within 4-6 hours. 

Audience Sharing

Channel99 enables audience activation in StackAdapt using IP-based matching. To use Audience Sharing.

• In the Channel99 Platform.

  • Go to the Audiences item on the left main menu.

  • Find the Audience you would like to share by name. 

  • Under the "Activated" column press the "+" button and find the "StackAdapt" Logo and Click it. 

  • The sharing modal will load and check the audience to ensure eligibility for the audience, this may take a moment, once loaded, Click to share.

• In Stack Adapt

  • Audiences are synced from Channel99 to StackAdapt

  • Available in the “My Audiences” section

  • Automatically refreshed every 24 hours

  • No minimum audience size (at least one IP required)

• 

Automated Tracking Templates

Channel99 automatically injects tracking parameters into StackAdapt destination URLs to ensure accurate attribution.

• Supports StackAdapt macros (e.g. Campaign ID, Ad Type)
• Ensures consistent campaign and channel mapping
• Can override Channel99 channel mapping rules when needed
• Does not interfere with existing UTMs or manually applied tracking

This guarantees reliable tracking even if campaign setup is incomplete.

• Campaign performance data will begin syncing automatically
• Tracking parameters will be applied to campaigns
• Audience sharing can be enabled for activation