Facebook Ads with Channel99

Channel99 built the Facebook Ads Audience Sharing and Metrics connector to provide the most up-to-date vendor influence data with minimal manual work from you. Once the connection is made, total spend, impressions, and clicks from your Facebook Ads account will automatically import into the Channel99 platform for display on the Vendors page and elsewhere.

You’ll also be able to share audiences with Facebook Ads to target contacts associated with companies in your Channel99 audiences, as long as they meet the minimum size criteria.

Why is it important to connect Channel99 to Facebook Ads?

All Channel99 connections are designed to save you time by:

• Centralizing key performance metrics from multiple vendors in one place
• Enabling shared targeting audiences so you can put the right messages in front of the right users

This gives you a clear view of each vendor’s efficiency from impression through closed-won business.

Why is it important to connect Channel99 to Facebook Ads?

All Channel99s connections are made to save time by reporting all major metrics from multiple vendors in one place with the added benefit of viewing which companies were targeted and engaged by each vendor. This gives a clear view of your vendors efficiency from impression through closed won business. 

How do I connect Facebook Ads to Channel99?

The linking process is very easy and is done in 3 steps. 

1. Login to Channel99 and to go Settings -> Integrations and Choose "Connect" under the Facebook Ads Tile.
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2. Click the "+ Facebook Ads Account" button, this will take you to Facebook ads to sign-in and select the Account you would like to link. If you only have one Facebook Ads account you will not have to select anything and will be returned to the integration page with a successful connection.
3. Choose your Ads account from the list you have access to within Facebook Ads. The account number will be found under your account name within Facebook Ads. If you would like to include more than one instance of, repeat the signup process with your second or third account. Channel99 will combine Spend, Impressions and Clicks from all connected accounts. 

How Do I see Data From Integrations?

You are now connected, within 3 hours you will see Spend, Click and Impressions within the Vendors page so you can start reporting. 

Will also be able to navigate into "Vendor Spend" within "Settings" and view the automated vendor spend data, this will be indicated by a grayed out row and a lock icon in the vendor name.

Audiences Sharing: 

On the Audience page, you’ll see an option to push any audience that meets the minimum contact threshold to Facebook Ads for use in your advertising campaigns. The current threshold is 300 contacts originating from your CRM contact records. If the accounts within the audience don’t have contact records with valid email addresses in your CRM, the audience can’t be shared and the minimums won’t be met.

Channel99 Audience Activation (Facebook)

Channel99’s audience activation with Facebook uses the Facebook Marketing API for Custom Audiences to create and manage matched audience lists.

Using Facebook’s Custom Audiences workflow, Channel99 securely uploads audience data (such as customer lists or hashed identifiers) for targeting and campaign activation across Facebook and Instagram. Audience data is processed via the Facebook Marketing API according to Facebook’s Custom Audiences guidelines. Channel99 uses Contact emails from CRM leads and contacts for this matching. 

Audience data is automatically refreshed every 24 hours, ensuring Facebook campaigns stay aligned with the most recent eligible Channel99 audience data.

Facebook API reference:
https://developers.facebook.com/docs/marketing-api/audiences/guides/custom-audiences

Your Facebook Ads connection will keep Spend, Impression and click metrics up to date by syncing every 6 hours and audiences will update every 24 hours.