LinkedIn Ads for Channel99 – Channel99

Channel99 has built the LinkedIn Spend and Metrics connector in order to provide the most up to date vendor influence information with with the least manual inputs from our end users, you. This integration will also allow you to access the ability to activate audience you create within Channel99 in order to create a target Audience within LinkedIn for advertising purposes. Once the connection is made the total spend from your LinkedIn account along with Impressions and clicks will import into the Channel99 platform for display on the Vendors page and you will be enabled to start sharing audiences which meet LinkedIn's minimum audience criteria.

Why is it important to connect Channel99 to LinkedIn?

All Channel99s connections are made to save time by reporting all major metrics from multiple vendors in one place while keeping audiences up to date on a 24 hours basis without the need for spreadsheets and time consuming manual uploads. This gives a clear view of your vendors efficiency from impression through closed won business and a way to act upon it by adjusting your shared audiences.

How do I connect LinkedIn to Channel99?

Pre-Step: Permissions: You must have "Account Manager" access to LinkedIn Campaign Manager to successfully connect your LinkedIn Ads account. Please ensure you have access to the LinkedIn Campaign Manager and you have the "Account Manager" permission set.

You can find this by logging into your LinkedIn Campaign Manager Account and going to "Manager Access" on the left menu. If you are not an Account Manager please request this access from your admin before attempting to integrate.

The linking process is very easy and is done in 4 steps.

Login to Channel99 and to go Settings -> Integrations and Choose LinkedIn.
Click "Connect", this will take you to LinkedIn to sign-in and select the Account you would like to link. If you only have one LinkedIn Ads account you will not have to select anything and will be returned to the integration page
Choose your Ads account from the list you have access to within LinkedIn. The account number will be found under your account name within LinkedIn. If you would like to include more than one instance of, repeat the signup process with your second or third account. Channel99 will combine Spend, Impressions and Clicks from all connected accounts.
Confirm Campaign ID Addition by clicking "Yes, Continue" without this step the integration cannot be completed. This setting will add a campaign_id parameter a the end of all your Linkedin ad landing page URLs and acts just like a UTM parameter does for tracking. This will not alter or affect other reporting within LinkedIn or other systems and will only be used for Channel99 to associate each visits to the correct campaign.

How Do I see Data From Integrations?

You are now connected, within 3 hours you will see Spend, Click and Impressions within the Vendors page so you can start reporting.

Will also be able to navigate into "Vendor Spend" within "Settings" and view the automated vendor spend data, this will be indicated by a grayed out row and a lock icon in the vendor name.

Your linkedIn connection will keep your Spend, Impression and click metrics up to date by syncing every 6 hours.

Audience Sharing

On the Audience page, you’ll see an option to push any audience that meets the minimum company threshold to LinkedIn Ads for use in your advertising campaigns. The current threshold is 100 companies based on the audience company count.

The LinkedIn audience activation point only relies upon domain data and does not transfer or expose contact or email records so no CRM connection is needed to activate.

Channel99 Audience Activation Data (LinkedIn)

Channel99’s LinkedIn audience activation uses the LinkedIn Matched Audiences – List Upload (CSV) API to create and manage website-based audiences.

Using LinkedIn’s CSV audience upload workflow, Channel99 uploads domain and website URL data for audience matching and campaign activation. These uploads are processed via the LinkedIn Matched Audiences API, as documented by LinkedIn.

Audience data is automatically refreshed every 24 hours, ensuring LinkedIn campaigns remain aligned with the most recent eligible Channel99 audience data.

LinkedIn API reference:
https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/create-and-manage-list-uploads