Mark Yatman
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Articles
Recent activity by Mark Yatman-
Google Ad Manager (GAM) With Channel99
Note: this is Google Ad Manager (GAM / formerly DoubleClick for Publishers / DCM), not Google Ads. GAM is a publisher/SSP/ad-server product and its setup and data export paths differ from Google Ad...
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January 2026 - Product Release
C99 MCP ServerThe MCP Server now exposes your team’s knowledge repository plus a guarded SQL-backed data interface so an LLM can answer questions with company context and directly formulate runnabl...
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December 2025 - Product Release
User Guides In App Added interactive, contextual help directly inside the product: step-by-step walkthroughs for core workflows (audience creation ,searchable how-tos, and quick links to docs & sup...
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MCP Server General FAQ
What data is available through the MCP Server to the LLM? Data available to query when using the Channel99 MCP server connecting with your LLM, this schema can be found in the support documentati...
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Channel99 Connection to Anthropic (Claude)
Getting Setup with Claude
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The Channel99 Connector for LLMs
The Channel99 Connector for LLMs uses an MCP server (Model Context Protocol) to turn high-quality marketing and account signals into unified, model-ready context. Plug in your own trained model or ...
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Slack with Channel99
The Channel99 Slack Assistant brings Channel99 intelligence directly into your team’s everyday workflow.With the integration enabled, marketers, revenue teams, and operators can ask questions about...
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Channel Mapping In Channel99
Channel Mapping in Channel99 allows you to accurately attribute visits to the correct channels and vendors. By using query parameters, UTM parameters, and referral domains, Channel Mapping helps ...
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Company Activity In Channel99
The Company Activity section in Channel99 provides a centralized view of companies actively visiting your website. It acts as the primary landing zone for company-level insights across the platform...
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Paid Search in Channel99
Understanding how your paid search keywords and ad groups perform with your most valuable audiences is critical to maximizing media efficiency. With Channel99’s Paid Search reporting, you can analy...