January 2026 - Product Release – Channel99

The MCP Server now exposes your team’s knowledge repository plus a guarded SQL-backed data interface so an LLM can answer questions with company context and directly formulate runnable queries against your data tables. It’s the secure runtime that lets AI-driven features fetch facts, run analyses, and return evidence-linked results while preserving enterprise read only controls .

A beta integration that links your C99 MCP Server to ChatGPT so teams can query channel/vendor data and get MCP insights inside chat. Supports secure auth and digest/assistant workflows for sales and support. Beta access is limited to pilot customers and requires an MCP Server. Early access through April.

Tap G2’s intent signals directly inside MCP so you can see who’s researching your product and competitors, turn that insight into audiences, and act faster. The connector maps G2 intent to accounts, surfaces trending interest and competitor comparisons, and lets you create or trigger audiences and playbooks from high-intent activity. Enable it from Integrations → G2 Intent.

Unlock keyword and ad-group-level visibility and analysis across your paid search spend. Get the same deep metrics and vendor/campaign analysis you expect now down to keywords and ad groups, so you can spot wasted spend, uncover hidden growth opportunities, and build keyword-level audiences. The module also enables AI-driven keyword analysis via the MCP Server (automated optimization suggestions, lift forecasts, and natural-language explanations). Find it under Paid Search in the main menu.

The native Slack assistant answers plain-English questions, summarizes account activity, surfaces Impact Scores and evidence, and returns analysis, all without forcing users to log in to the product. It supports secure access controls and links back to full dashboards or threads for deeper investigation, speeding decisions from hours to seconds. Enable from Integrations → Slack.

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