April brought one of the larger application updates of the year, with improvements across Audiences, activation, tables, reporting, integrations, and the Channel99 user experience.
LinkedIn Audience Activation — Minimum Reduced to One Account
Channel99 audiences can now be shared with LinkedIn when they contain one or more accounts.
Previously, Channel99 required an audience to contain at least 300 accounts before it could be exported to LinkedIn.
This change makes LinkedIn activation much more useful for highly targeted ABM programs and small strategic account lists.
Improved Audience Management
We released additional improvements to creating, editing, viewing, and activating audiences.
These changes make audience workflows more consistent and improve how Channel99 handles audience information across supported destinations.
Integration Improvements
Several integration workflows were updated to improve reliability and make connected-platform information available more efficiently throughout Channel99.
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