December 2025 - Product Release

User Guides In App 

• Added interactive, contextual help directly inside the product: step-by-step walkthroughs for core workflows (audience creation ,searchable how-tos, and quick links to docs & support. Open them from the Help menu or the on-page “?” banners — they’ll speed onboarding and cut down on support questions.

Facebook Audience Activation

• Push audiences created from rules, CRM or uploads straight into Facebook/Meta with one-click activation. Create or preview Custom Audiences, enable lookalike generation, and wire Conversion API events for reliable attribution. Supports scheduled auto-syncs, audience refresh, and built-in reporting so you can see spend → impact without leaving the platform. Find it on the Audience page under Activate → Facebook.

Microsoft Audience Activation'

• Activate audiences in Microsoft Advertising (Bing) and Microsoft Audience Network with a single flow. Supports customer-match uploads and scheduled syncing, offline/CRM. Available from the Audience page under Activate → Microsoft.