ISP traffic can now be distinguished from bot traffic, so you can finally tell whether it was your competitor or a bot visiting your website.
Admins, get ready to flex your market-sizing muscles! You can now update your company's TAM in the app.
Want to focus on your most valuable potential customers? You can now filter web activity by TAM traffic only.
Want to know which of your marketing channels is driving the most web visits? A new channel label flag will appear in the last activity view of each account, like a beacon of digital marketing success.