Mark Yatman

 Purpose:Rule-Based Audiences let you dynamically include companies based on their firmographic traits and observed activities (on-site behaviors, traffic sources, and third‑party intent). Common t...

 Purpose:Effective marketing depends on excluding companies you don’t care about and focusing on those you do. Channel99 enables this by letting you build dynamic audiences, share them with...

Purpose:Using a bespoke audience as unique as your company is essential for measurement and campaign measurement and execution. The following steps will guide you through how to create a CRM audien...

Creating an audience in the Channel99 platform allows Hubspot lists to be matched with visitor data and used in reporting. Audience provide a much more granular view of your Channels and Vendors th...

Channel99 Tracking TagThe first step is setting up the Channel99 tag on your website, This is outlined in this article but in short, use the Channel99 tag to place on all of your website pages thro...

Why is View Through Important? Credit where credit is due: Visits can fall into the Direct/Unknown traffic bucket in most analytics tools because they lack the technology to allocate visits back t...

Purpose:Rank and compare your campaigns for the best audience fit to make data-driven investment decisions.Step 1: Ensure Vendor IntegrationLog into the Channel99 platform.Navigate to the Campaigns...

⚡️ New Functionality ⚡️ Advanced Filtering Plan : All Location: On The Company Activity Page Upper right corner of Activi...

⚡️ New Functionality ⚡️ Opportunities OverviewPlan : AllLocation: Main Menu Item "Opps"Description: C99 now includes all opportunities in pipeline, Closed Won and Closed Lost for the most comprehen...

⚡️ Updated Functionality ⚡️ Feature: Commonly Asked AI Questions Plan : All Location: All Pages Top of Page in the AI chat window Description: C99 has compiled the most asked questions from each se...