Channel99 Pixel for Google Display Ads

The Channel99 Platform is an efficient tool for tracking and analyzing the performance of your channels, including Google Display Ads. To set up the Channel99 Pixel with your Google Display Ads, please follow the step-by-step guide below:

Create a Channel99 Pixel for Google Display

1. Access the Pixel Screen in the Channel99 Platform

   • Navigate to the Pixel Screen by clicking "Pixel" in the left navigation bar.

   • Select "Create Pixel" located at the top left of the screen.

2. Configure the Pixel:

   • Name the pixel.

   • Choose the Channel, selecting "Display" from the dropdown menu.

   • Select a Vendor. If your vendor isn't listed, choose "Google"

   • Pick an Audience from the dropdown menu. This sets your default audience for measurement (modifiable later, but required for initial setup).

3. Copy the Pixel Code: After configuration, ensure to copy the generated pixel code.

How to include the Channel99 Pixel within my Google Display Ads.

1. Complete the Third-Party Measurement Request

   • After receiving the Pixel URL, fill out the Third Party Measurement Implementation Request form to incorporate the Pixel into your campaigns.

    

2. Download and Fill in the Pixel Template

   • Download the template named "1x1 pixel template for Display Campaigns."
   • Fill in the template with the details of all the campaigns to which you want to add the Channel99 Pixel.

    

3. Add Pixel to the Template

   • Locate the "Impression Pixel" field in the template.
   • Paste the Channel99 Pixel URL that you received into this field.

4. Attach the Template to Google's Request Form

   • Attach the filled-out "1x1 pixel template for Display Campaigns" to the Google request form.
   • Answer any remaining questions on the form, such as:
     • Campaign go-live dates
     • Campaign budget
     • Campaign type (display)

    

5. Include a Summary of Your Request

   • In the form field labeled "Summary of Issue," copy and paste the following text:

     "Please update the campaigns listed in the attachment with the tracking pixels provided as soon as possible. Thank you."

What Happens Next?

After you've submitted the form, the Google Ads team will review and process your request. You can expect the Channel99 Pixel to be integrated into your selected campaigns within a few days.

How do I know when the Pixel has been added to my creative?

1. Log into Google and navigate to the Display campaign you intended to add the Pixel to
2.  Select the ad groups you want to inspect.
3. Click the small pencil symbol which appears under the Ad, next to where the ad image is displayed. This will only be visible while being hovered over. 
4. When clicked "Edit" and "Beacon" options will be displayed. If you are taken directly to the edit page when the pencil symbol is clicked, Google has not yet added the Channel99 Pixel. 
5. If you would like to view the Pixel/Beacon you can click the "Beacon" menu item and confirm the tracking URL.

If you don't see the Beacon/Pixel within your advertising please submit a support case to Google.